A Foolproof Formula for Unlimited Success in Sales

This simple, highly effective model will help you take the mystery out of succeeding in sales. The sales process will be broken down into three easy identifiable components: Competencies, Attitudes & Pipeline.

  • Sales COMPETENCIES: the SKILLSETS a salesperson must possess (do or say) as they interact with a prospect or current client

  • Sales ATTITUDES: the MINDSETS a salesperson must first adopt, and then evolve to survive and thrive in sales over a long period of time

  • Sales PIPELINE: the PRACTICES that a salesperson must observe and exercise to FILL their pipeline initially, and to keep it FULL

Learning Content

    1. Welcome!

    2. Download Your Workbook

    1. Introduction to COMPETENCIES

    2. Industry + Product KNOWLEDGE

    3. Knowing Your AUDIENCE

    4. Your Unique VALUE Proposition

    5. Your Social Media Presence

    6. VERBAL + Nonverbal Communication

    7. WRITTEN + Visual Communication

    8. Your Prospect’s MIND

    9. Setting APPOINTMENTS in Volume

    10. A REGENERATIVE Sales Process

    11. Your VIRTUAL Presence

    12. Your Presentation STRUCTURE

    13. Presentation – CONNECTION

    14. Presentation – DISCOVERY

    15. Presentation – AGREEMENT

    16. Presentation – Your COMPANY

    17. Presentation – Your SOLUTION

    18. Presentation – ASSUMPTIVE Close

    19. The CAP Closing MATRIX©

    20. Handling OBJECTIONS

    21. Overcoming a STALL

    22. FULFILLMENT Expectations

    23. Client RETENTION

    24. PRIORITY Management

    1. Introduction to ATTITUDES

    2. Your Passionate PURPOSE

    3. Risk + FAITH

    4. Responsibility + URGENCY

    5. Your 10,000-Hours

    6. EMOTIONAL Controls

    7. Learning MODALITIES

    8. VALUATION of TIME

    9. GOAL Seeking + Setting

    10. Extreme FOCUS

    11. Daily EXECUTION

    12. The Metric RESULT Philosophy

    13. Your ABUNDANT Thinking

    1. Introduction to PIPELINE

    2. Lead Organization

    3. x2 VOLUME Mentality

    4. ALL Spigots On

    5. Introductions ON DEMAND

    6. Knowing Your #s

    7. ALIGNING Time + Metrics

    8. Your Prospecting ENERGY

    9. The “GAME” of Prospecting

    10. Your Initial MESSAGE

    11. Lead QUALIFICATION

    12. Your Multi-Touch CAMPAIGN

    13. Your Lead Velocity

    14. LONG-TERM Lead Nurture

    15. COMPELLING Reasons

    16. Metric AWARENESS

    17. DELAYED Pipeline Effect

    1. Closing Thoughts

About this course

  • 57 lessons
  • 12.5 hours of video content

Preview a Learning Module...


This certificate program consists of over 50 learning modules, along with a workbook to take notes and develop a personalized action plan. This 10-minute module is part of the Competencies section and goes through mastering "Industry + Product Knowledge".

Meet Your Facilitators!

Tom Healy and Joe Buzzello

Tom and Joe are the Co-Founders of mentumm and both have a passion for developing salespeople and sales teams. They have a combined 60+ years of developing people through building companies, delivering workshops, publishing books, creating online content and working 1:1 with sales teams around the country. They are excited to share this content with you and hope it is impactful!