CAP Sales Leadership Certificate Program

Maximize the Performance of Your Sales Team

This certificate program helps sales leaders get the most out of their team. We cover everything a sales leader needs to be effective: finding the right people, onboarding them effectively, coaching them, managing their performance, recognizing them & transition them up or out.

RECRUITING talented salespeople who have the potential to be top performers inside your organization
DEVELOPING your team so they can hit the ground running and perform at their absolute best for you
RETAINING your top talent for years so you can reduce your turnover costs and have a high-performing culture

Learning Content

1. Welcome!
2. Download Your Workbook
1. The Myth of MOTIVATION
2. Your REAL Responsibility
3. Parable of the PULLERS
4. C.I.T.I. - The Path to INFLUENCE
1. A Master Recruiter's MIND
2. Your Recruiting BRAND
3. Talent SOURCING
4. SCREENING That Works
5. CORE Interviewing Skills
1. Your 90-Day Plan
2. Teaching (Classroom)
3. Training (Field)
4. The 91st Day
1. Moving The MIDDLE
2. Identifying Your PULLERS
3. WORTHY Causes
4. Challenging the NO Shows
1. CAP Coaching SPECTRUM
2. The S.P.U.R. Coaching Philosophy
3. The Coaching Conversation
4. Become a CHEERLEADER
1. Distinction of Meetings
2. METRICS That Matter
3. Giving Performance FEEDBACK
1. The ART of Recognition
2. The Power of Small Rewards
3. Awards That MATTER
1. The ARC of Productivity
2. The BENCH Mentality
3. Coaching Them UP or OUT
1. Closing Message

About this course

33 lessons
7.5 hours of video content

Preview a Learning Module...

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This certificate program consists of over 30 learning modules, along with a workbook to take notes and develop a personalized action plan. This 12-minute module goes through mastering "The ART of Recognition".

Meet Your Facilitators!

Tom Healy and Joe Buzzello

Tom and Joe are the Co-Founders of mentumm and both have a passion for developing salespeople and sales teams. They have a combined 60+ years of developing people through building companies, delivering workshops, publishing books, creating online content and working 1:1 with sales teams around the country. They are excited to share this content with you and hope it is impactful!